Dapper Dogs respects your privacy and is committed to protecting your personal data. This data privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Purpose of this data privacy policy
This data privacy policy aims to give you information on how Dapper Dogs collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter purchase our services.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this data privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This data privacy policy supplements other notices and privacy policies and is not intended to override them.
Controller
Dapper Dogs is the controller and responsible for your personal data (collectively referred to as “Dapper Dogs”, “we”, “us” or “our” in this privacy policy). Our details are as follows: Castle Hill Stables, Ewloe, CH5 3BZ, United Kingdom | info@mydapperdog.co.uk
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this data privacy policy. If you have any questions about this data privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
Contact details
If you have any questions about this data privacy policy or our privacy practices, please contact our DPO in the following ways:
Full name of legal entity: Rebecca Davies
Postal address: Castle Hill Stables, Ewloe, CH5 3BZ, United Kingdom
Email: info@mydapperdog.co.uk
Telephone number: 07507 674 488
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the data privacy policy and your duty to inform us of changes
We keep our data privacy policy under regular review. This version was last updated on 13 August 2020.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the data privacy policy of every website you visit.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity data – includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact data – includes billing address, delivery address, email address and telephone numbers.
- Technical data – includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Profile data – includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage data – includes information about how you use our website, products and services.
- Marketing and communications data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this data privacy policy.
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions – You may give us your Identity and Contact by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products/services;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us
- Automated technologies or interactions – As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
- Third parties or publicly available sources – We will receive personal data about you from various third parties and public sources as set out below:
- Technical Data from the following parties:
- (a) analytics providers such as Google;
- (b) advertising networks; and
- (c) search information providers.
- Contact, financial and transaction data from providers of technical, payment and delivery services.
- Identity and contact data from publicly available sources such as Companies House and the Electoral Register.
- Technical Data from the following parties:
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- where we need to perform the contract we are about to enter into or have entered into with you and to provide you with the information and services that you request from us;
- to respond to an inquiry or support matter initiated by you;
- depending on your marketing preferences, we may provide you with information about other services we offer that are similar to those that you have already purchased or enquired about;
- to notify you (in accordance with your marketing preferences) about notifications, updates or changes to your service or account; or
- to ensure that content from our site is presented in the most effective manner for you and for your computer.
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service, when you choose to do so; or
- as part of our efforts to keep our site safe and secure.
Generally, we rely on consent as a legal basis for processing your personal data in the course of application process. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose/Activity | Type of Data | Lawful basis for processing including basis of legitimate interest |
| To register you as a new customer | (a) Identity | Performance of a contract with you |
| (b) Contact | Lawful basis for processing including basis of legitimate interest | |
| To process and deliver your order including | (a) Identity | (a) Performance of a contract with you |
| (a) Manage payments, fees and charges | (b) Contact | (b) Necessary for our legitimate interests (to recover debts due to us) |
| (b) Collect and recover money owed to us | (c) Financial | |
| (d) Transaction | ||
| (e) Marketing and Communications | ||
| To manage our relationship with you which will include | (a) Identity | (a) Performance of a contract with you |
| (a) Notifying you about changes to our terms or data privacy policy | (b) Contact | (b) Necessary to comply with a legal obligation |
| (b) Asking you to leave a review or take a survey | (c) Profile | (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
| (d) Marketing and Communications | ||
| To enable you to partake in a prize draw, competition or complete a survey | (a) Identity | (a) Performance of a contract with you |
| (b) Contact | (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) | |
| (c) Profile | ||
| (d) Usage | ||
| (e) Marketing and Communications | ||
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
| (b) Contact | (b) Necessary to comply with a legal obligation | |
| (c) Technical | ||
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| (b) Contact | ||
| (c) Profile | ||
| (d) Usage | ||
| (e) Marketing and Communications | ||
| (f) Technical | ||
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| (b) Usage | ||
| To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity | Necessary for our legitimate interests (to develop our products/services and grow our business) |
| (b) Contact | ||
| (c) Technical | ||
| (d) Usage | ||
| (e) Profile | ||
| (f) Marketing and Communications |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
- Promotional offers from us – We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
- Third-party marketing – We will get your opt-in consent before we share your personal data with any third party for marketing purposes.
- Opting out – You can ask us or third parties to stop sending you marketing messages at any time y contacting us at info@mydapperdog.co.uk at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, product/service experience or other transactions.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
However, for the best experience on our website, we would recommend that you enable cookies in your web browser as disabling our cookies may mean that not all the functions on the website can work properly.
- What is a cookie? – A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. By continuing to browse this site, you are agreeing to our use of cookies. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
- How to control or delete cookies – You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, for the best experience on our website, we would recommend that you enable cookies in your web browser as disabling our cookies may mean that not all the functions on the website can work properly.
- Promotional offers from us – We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at info@mydapperdog.co.uk.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table above and for the following purposes:
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to comply with our regulatory obligations. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
- In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
- If Dapper Dogs or a substantial part of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
- How long will you use my personal data for? We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax and regulatory purposes.In some circumstances you can ask us to delete your data: see your legal rights below for further information.In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data including the following:
- Request access to your personal data;
- Request correction of your personal data;
- Request erasure of your personal data;
- Object to processing of your personal data;
- Request restriction of processing your personal data;
- Request transfer of your personal data; and
- Withdraw consent
Please contact us if you intend to exercise any of the above legal rights at info@mydapperdog.co.uk. If you also believe that any information we are holding is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.